|
Letter
from the Chief Executive Officer
Naming a new
company is a little like naming a new child: The result is the most
gratifying when it honors the past and the future in approximately
equal measures.
After a long and
thoughtful process, we selected the name Highmark to represent the
exciting entity resulting from the consolidation of Blue Cross of
Western Pennsylvania and Pennsylvania Blue Shield; two of the
nations most respected health care coverage firms.
As I see it,
Highmark is not so much a thing as it is an outlook.
It is the point of view that comes from sixty years of innovation,
dedication and service.
It is the vision that sets a true course for
a long and challenging journey. |
