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Page 7 |
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But where Highmark’s
preeminence was built on expertise in what essentially is a
wholesale undertaking — where an employer or other group chose
health insurance products for their employees — the future employee
benefits marketplace will increasingly be marked by decentralized
buying decisions made by individual employees within groups. The
industry characterizes this as a shift toward “defined contribution”
plans (in which employers provide a cash allowance to be applied
toward the purchase of a health plan) and away from “defined
benefit” plans. |
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