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HIGHMARK 1999
Our Formula for Success - Highmark 1999 Annual Report Our Formula for Success - Highmark 1999 Annual Report Page 7
But where Highmark’s preeminence was built on expertise in what essentially is a wholesale undertaking — where an employer or other group chose health insurance products for their employees — the future employee benefits marketplace will increasingly be marked by decentralized buying decisions made by individual employees within groups. The industry characterizes this as a shift toward “defined contribution” plans (in which employers provide a cash allowance to be applied toward the purchase of a health plan) and away from “defined benefit” plans.