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The term “video”
covers a lot of ground, from a few minutes of KISS to five-part
nature documentaries. The videos I’ve written and produced are
considered “corporate videos,” and they’ve generally been in the
15-30 minute range.
I’ve found that
there are three critical success factors for developing these types
of programs. The first is organizing the message points and images
so the viewer doesn’t have to leapfrog among different time frames
or concepts.
The second is to
write scripts that sound conversational to the ear – “lower-level
rhetoric,” as one of my clients jokingly calls it. The third success
factor is keeping folks at ease on camera.
I don’t have
a reel of video programs, but I do have a dub or two of a couple of
them. If you promise to return it, I’ll send you one. |
